Assumption University of Thailand (AU), through its Institute for Research and Academic Services (IRAS), officially signed a Memorandum of Understanding (MoU) with Intage (Thailand) Co., Ltd. on October 3, 2025, at The Cathedral of Learning Building, Suvarnabhumi Campus.
The partnership marks a significant step toward advancing academic research, innovation, and industry collaboration. It demonstrates AU’s commitment to bridging the gap between academia and business through impactful, data-driven initiatives.
About INTAGE Thailand
INTAGE Thailand is a member of the INTAGE Group, Japan’s foremost marketing research provider and the largest insight provider in Asia. The company is recognized as a trusted member of ESOMAR (World Association of Opinion and Marketing Research Professionals), TMRS (Thai Market Research Society), and the Asia Pacific Research Committee (APRC).
With a team of nearly 50 research professionals and an 800-strong nationwide fieldwork force, Intage Thailand delivers world-class expertise in consumer insight and strategic market research. The company operates two in-house focus group facilities with video streaming, and offers comprehensive in-house fieldwork, including CAPI, CASI, CAWI, CATI services, data processing, and quality control. Intage Thailand has also held ISO 20252:2006 certification since 2011, ensuring the highest standards of quality and reliability.
Ceremony Highlights
The event began with a welcome reception for Intage executives, followed by campus hospitality at Suvarnabhumi.
Opening remarks were delivered by Rev. Bro. Sirichai Fonseka, f.s.g., Ph.D., President of AU.
Mr. Palasai Sookthis, Managing Director of Intage (Thailand) Co., Ltd., shared the company’s vision and emphasized the importance of academic-industry collaboration.
Both parties expressed a shared commitment to joint research, academic services, training, and knowledge exchange.
The ceremony concluded with a souvenir exchange, a group photo session, and a campus tour.
This MoU paves the way for meaningful cooperation, combining AU’s academic expertise with Intage’s leading-edge capabilities in market research and strategic analysis, ultimately fostering innovation and knowledge creation to benefit both academia and industry.
